THE RESEARCH OF CONSUMER BEHAVIOR ON DANCE PERFORMANCES

• Main Authors: Huang Yu-Ming, 黃鈺茗
• Other Authors: Lo Ya-Jo
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/05723687224659749801

碩士 === 國立臺灣體育運動大學 === 體育舞蹈學系碩士班 === 100 === 　　The purpose of this study is the consumption behavior of the people on dance. Understand the different background variables involved in motivation, consumer behavior and marketing practices, and among the three correlations. Researchers general population of the northern, central and southern regions as the target. Questionnaire study used quantitative tools, distributed a total of 1000 questionnaires were distributed and returned 900. The researcher removed 84 the blank questionnaires and invalid questionnaires with a total of 816 questionnaires left. Descriptive statistics, independent sample t-test, one-way ANOVA, one-way. After statistic analysis, the study has discovered that the different backgrounds of the people involved in motivation and consumer behavior variables showed a significant correlation, and also involved in motivation, consumer behavior and marketing practices. Therefore, the result of this research indicates dance participant motivations, consumer behaviors and marketing practices are significantly related.