The Corporate Transformation Strategy and key success Factors ─ A Case Study on FOMO Co.

• Main Authors: Ming-Fong Tsai, 蔡銘峰
• Other Authors: Dr. Fong, Chi-Min
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/94145709619532646936

碩士 === 國立中山大學 === 高階經營碩士班 === 100 === With the changing times, on the evolution of industries and enterprises, enterprises had suffered from the corporate development bottleneck as facing the severe competition, international situation variation and fast-moving market. Therefore, for enterprise (or organization), reengineering or transformation is inevitable on account of sustainable development as well as long-term growth needs. However, there are some essentials are relevant to the success of the transformation, such as how to increase the success possibility of transformation, and how to grasp the opportunity of transformation, how to make the transformation strategies and how to exclude the possible risks and obstacles. In Taiwan, petrochemical industry is facing strong resistance of domestic environmental protection, disruption caused by the development, related petrochemical equipment manufacturing industries are also confronting the growing predicament, and obviously it is essential to ponder corporate transformation for sustainable management and growth. Furthermore, how to enhance competitive advantage, increase the company''s overall performance and achieve the desired goal by means of implementing corporate transformation, which are also major researches that enterprises anticipate probe into. Therefore, this research aims to study the condition of FOMO company’s one of product divisions (business level) facing environmental change as well as the sales impact of existing petrochemical equipment, to analyze and find the successful strategies of business transformation, then try to identify the importance of such strategies, and evaluate the key success factors, via explore the company’s internal resources and external industries’ environment. This research takes both market transformation and products transformation proceeding at the same time, on the case of a small amount of diversification product division, for improving business performance in the future. There are eleven strategies were developed, and four items of key success factor are derived respectively. The four items of key success factor for market transformation are 1. Reducing the cost for improving the international competition. 2. Good customer relationship management. 3. To arrange the production capacity for special customer, while they need. 4. To establish cooperation makers, and find the proper agents for international market. The four items of key success factor for products transformation are 1. The CEO’s intensive transformation intention and execution. 2. Choosing the appropriate timing to enter. 3. Establishing a clear organization structure 4. Strategic alliance to collaborate in the same industry or related industries.