Research on Immediately Promote E-coupon to Improve Retailer Yield Management Problems
碩士 === 國立中山大學 === 資訊管理學系研究所 === 100 === As the e-coupon group-buying is getting popular, there are many sellers using e-coupon group-buying as an advertising strategy by providing e-coupon with big discount. However, there were many complaints from consumers saying that they couldn’t reserve the ser...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79210419585022162511 |