An Exporatory Research of the Effect of Youtube Marketing on Mobile Applications

• Main Authors: Lung-Hung Shiu, 許榮宏
• Other Authors: Feng-Yang Kuo
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/38603466931830003707

碩士 === 國立中山大學 === 資訊管理學系研究所 === 100 === This thesis address the study of the recently popular Apple iOS platform, and its online application marketplace, called the “App Store”. The thesis examines the relation in Youtube videos and raking of the Apps. According to the research result, over 25% people use mobile device to watch the Apps videos. If marketer can manage the result of the searching and embedded the video in high traffic website, it can get more higher Apps ranking and Youtube video views. In addition, people/App player upload the video and share it with friends. It is just like the word and mouth marketing. Whenever people upload a lot of videos and get more video views, it can get higher App ranking. Furthermore, the video type is belonged to game trailer and walkthrough will has more views. In the other hand, the KUSO video will spread quickly in social network website and it brings more video views and Apps downloads potentially.