Leisure agriculture business management- A Case Study of Ecological Farm in Pingtung County

• Main Authors: Ya-Shu Chang, 張淑雅
• Other Authors: Shan-non Chin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/59461576326567799407

碩士 === 國立中山大學 === 經濟學研究所 === 100 === Adjustments for agriculture in Taiwan tend to be made to the entire economic activities in different stages. With the relentless domestic demands for leisure tourism, the development of leisure farms has been gradually gaining ground as an option not only of the revival of agriculture but of the solution to meet the demands. With the transformation in demands, leisure farm operation turns out to be a major focus of the promotion of agricultural tourism by the government. However, the poor command of the management as well as the use of the core resources of the farms by some of the leisure farm operators incurs developmental stagnation. As a result, this study will first explore the logic of leisure farm management and second attempt to provide advice to operators on decision-making over diverse strategies.