The low birth rate driven by the pet market Opportunities and coping strategies

• Main Authors: Ya-lin Wu, 吳亞琳
• Other Authors: chin,shan-non
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/71731103180566635542

碩士 === 國立中山大學 === 經濟學研究所 === 100 === The low birth rate is a global trend Taiwan has entered the low birth rate society! The low birth rate have a deep impact not only on individuals, families, society, nation, or even a whole industry. According to the Ministry of the Interior (2010) data show that the total fertility rate of women in our country from 1960 to 1965 of 4.825, down to 0.895 in 2000-2010, fertility rates highest in the world of the reciprocal of the first, even more than the aging neighbor country Japan is even lower. Estimated to 105 years of the Republic of Taiwan''s population will probably enter "zero growth"! Today''s changing social structures, not married and no children of the proportion continues to increase, the motives of the pet is not just for economic or practical purposes, but accompanied by the emotional pets and owners to produce a interdependent relationship. Their beloved pet is willing to increase spending, thus creating a huge consumer market. Expected in the future, the fertility rate continued low standard of people keeping pets will be more market demand for more vigorous, it is bound to create more pet business opportunities. The purpose of this study is to investigate the low birth rate to bring the pet business opportunities, "the case of its competitors, strengths and weaknesses and its opportunities and threats SWOT analysis to understand the circumstances of its comparative advantage. Furthermore, the use of the SWOT matrix analysis graph matching, correlation analysis of the pet industry, summed up the advantages and disadvantages of the pet industry, combined with the related policy analysis theory. Finally, conclusions and provide recommendations in the strategy of the industry. This study eventually granted to the following six factors suggested that the industry reference in the business: (一) management style (二) market segment (三) education and training (四) strategic alliance (五) Promotion (六) pet related systems and laws Keywords: low birth rate, fertility, pet, business opportunities, the SWOT, the pet industry