Research on member types and traits of Gaming community and Opinionleaders - A case study of Xbox LIFE

碩士 === 國立中山大學 === 傳播管理研究所 === 100 === In the networks of relationships that influence others behavior and attitude are called opinion leaders. The two-step flow theory suggests that information through a variety of media will receive by opinion leaders, and the opinion leaders will spread the inform...

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Bibliographic Details
Main Authors: Pei-Feng Chen, 陳培豐
Other Authors: Jih-Hwa Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/08067744357122043975