The Influence of Virtual Alumni Association Management on Alumni Loyalty – A Case Study of Facebook Fan Page of NSYSU Alumni Service Center
碩士 === 國立中山大學 === 傳播管理研究所 === 100 === Thousands of Alumni are in all walks of life in domestic and foreign after graduated. They are not only the important economic supports but also the connections between school and business. However, relationship needs long-term maintenance, and virtual community...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32380972738557922456 |