The Relationship Between Firm Characteristics and Competitive Responding Speed: A Study of Smartphone Industry

• Main Authors: Chien-chun Hsu, 徐千淳
• Other Authors: Cher-min Fong
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/12730150633435802286

碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === This study discusses competitive interaction between smartphone manufacturers by the view of dynamic competitive. Focusing on 20 brands which have entered Taiwan smartphone market, this study collected the time of innovation behavior (technical innovation, appearance innovation and marking innovation) from Internet and smartphone magazine. There are five variables in this thesis which include firm country, firm diversity, firm outsourcing, firm age and firm size, and to the three innovation behaviors, (technical innovation, appearance innovation and marking innovation), this study proposes fifteen hypothesizes. In order to explore the relationship between firm characteristics and competitive responding speed. Using the Cox proportional hazard model in survival analysis, this study shows the result that the manufacturers respond faster while they have lower diversity and large scale.