The research of the leisure farm experience and visitor's satisfaction--The case of Chulu cowranch

• Main Authors: Kuo-Tung Wang, 王國棟
• Other Authors: Chao-Lin Tuan
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/14227551636382122217

碩士 === 國立屏東科技大學 === 熱帶農業暨國際合作系所 === 100 === Experience personally the approach in economic times, in former days conservative and inflexible business model in the agriculture ranch, have already can't stressed with present stage to open and can create more high profit, develop the recreational farm of the biggest benefit to mutually match in excellence. The transformation of agriculture ranch is an irresistible general trend, its business model already gradual experience personally toward the ecosystem, parents and children recreation of management type replace. Therefore, the management scope of Chulu ranch, in January, 2004 have already obtained the legal delimitation as Beinan country Chulu recreational agriculture area in Taitung County, management sell the mode can be headed for diversified product by single agricultural product, the agriculture ranch can program a hostel, dining and experience personally movable area, even can with recreational agriculture area operator's strategic alliance, through the media and the network, release several fixed-point suit a route of travel, provide consumer according to the interest and the need to register to attend on the Internet, also by questionnaire, understand a visitor is various to recreational farm to experience personally an activity of satisfaction and suggestion, be used as executive in the reference of the marketing and the management. The research induces conclusion and suggestion as follows: A, The ranch is experiencing personally activity part, more popular is "drink fresh milk", "communing with nature stroll", "take a distant look a mountain view", "cattle feed on" and"steppe stroll". B, The ranch is in relativity and influence part of"experience activity", "satisfaction" and"revisit a will part", through related analysis and regression analytical after can know, the of threes all has notable just related, and experience personally an activity will directly influence satisfaction and revisit will, and satisfaction more the Gao will also influence to revisit will. C, Suggest the ranch keeps on an arrangement to let the person relax a mind, easily of experience personally an activity. D, The suggestion can program to provide camping or constitution grilled meat area, thus can prolong a visitor to keep to the farm time and can make business opportunities E, Suggest the ranch peacetime carries on a professional training and replies technique to all personnels inside the field, and owns service process of standardize, believe to is the Xun item inside the importance that the ranch should need to begin thinking arrangement in the future.