study on service satisfaction from a case study on the small IT company in Pingtung area

• Main Authors: YU,CHING-KUANG, 余璟洸
• Other Authors: Lin, Cheng-Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/43590823987121377301

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 100 === Based on the progress in information technology, IT industries transform their business model to respond the increasing demands from the market in order to gain the commitment and satisfaction of their customers. The present study investigates the strategy of a small scale company, by which the company gains the more market share and profits and enlarges the scale of the company. Through the secondary data collecting approach, the present study firstly describe the basic profile of company background. Meanwhile, using the survey approach, the present study tries to understand the opinions of the customers about multiple dimensions of the products. Based on the empirical results, some suggestions which related to the ways to increasing organizational performance were offered to the practical managers.