Influence of TV Advertisements on Consumer Decision –Making Styles of Young-adults ---A Case Study on the Online Games
碩士 === 國立屏東教育大學 === 社會發展學系 === 100 === The purposes of this study were to understand the Young-adults’ effectiveness to the TV Ads and their consumer decision-making styles of online games and investigating the relationships between them. Adopting the questionnaire survey, this paper firstly conduct...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15457773081753786123 |