The Effect of Clicks and Mortar Strategy on Firm's Performance-An Empirical Study of Taiwan Internet Auction

碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 100 === The emergence of the network has led to a significant change in all channel types. In the past, most companies and customers match their deals in physical stores. Thanks to the widespread use of the network, the business operation that is built on network ha...

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Bibliographic Details
Main Authors: Yi-Zhen Lai, 賴怡蓁
Other Authors: Cher-Hung Tseng
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/29949914372672459108

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