The Factors of Consumers’ Intention of Downloading Mobile Applications

碩士 === 國立高雄師範大學 === 資訊教育研究所 === 100 === The worldwide smartphone market grew 60% in 2011. As more smart phones are sold, the number of mobile applications (apps) and the download number of apps increase amazingly.In March 2012, Apple App Store offered more than 550,000 apps to iPhone, iPad and iPod...

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Bibliographic Details
Main Authors: Yu-Chung Tu, 凃郁忠
Other Authors: Shu-Chun Ho
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/15679590097199059232