The Study of Exploring Consumers’ Behavior Intention to Use Self Service Technology System ─ The Case of 7-11「iBon」

• Main Author: 黃宜欣
• Other Authors: 林文寶
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/26937801704371370341

碩士 === 高雄師範大學 === 科技管理研究所 === 100 === Abstract The daily life of recent years, people had to be in touch with more and more technology systems, and they have difference inclination and attitude for new technology system. In Taiwan, more and more retailer bring in self service technology system ─ Multi-Media Kiosk, it fractured the mode of consumption which peoples were followed, this researching hope to understand the custermer how to know the service what Multi-Media Kiosk can provide, and behavior intention to use with actual system use. In everyone's daily life with easy to be in tohch, take 7-11─「iBon」for example, follow technology acceptance model that Davis(1989) announce, parts of perceived usefulness and perceived ease of use are two key aspects for influence user's intention who used technology system, because of almost researching emphasize on system's interface and operating mode is easy to use or not, besides, this researching also want to know the behavior intention what to make custermer using「iBon」, except technology accepting, by Rogers's(1983) innovation diffusion theory, innovation main body's compatibility for weight construction surface in this researching, then use technology readiness for disturbs variable. This research is used to search for the consumers of 7-11 as the main object of study. A total of 600 questionnaires issued, 440 effective questionnaires points, 73.3% recovery rate, and by the SPSS statistical software for data analysis,and results showed：1.Perceived usefulness and behavior intention to use both produced forward influence by compatibility. 2.Behavior intention to use by using self service technologies system have forward influence for actual system use. 3.Technology readiness by using self service technologies system have no interference effect for behavior intention to use and actual system use. Finally, based on the above findings and suggestions for future research related to business and personnel information. Keywords: Self Service Technologies, Technology Acceptance Model, Innovation Diffusion Theory, Technology Readiness.