創新資源、創新獎勵、市場導向文化與服務創新關聯性之研究-以高雄市補教業為例

• Main Author: 邱憶如
• Other Authors: 林文寶 博士
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/80115548909467029096

碩士 === 國立高雄師範大學 === 成人教育研究所 === 100 === Abstract This study is mainly concerned with the relationship among the Innovation resources ,the Innovation rewards , the Market orientation culture and the Service Innovation of the Cram School Parents in Kaohsiung Area.For this purpose, this thesis is targeting on the cram school parents in Kaohsiung area.The research adopts the method of investigative form, and the number for the total samples are about 300, and 259 among total are returned to the researcher. However, only 254 are the available ones. The methodologies include “individual basic documents”, “the Innovation resources measures”, and “the Innovation rewards measures”, and “the Market orientation culture measures”. and “the Service Innovation measures”. The Cranach α of these four measures scales are .892、.886、.909、.913. The researcher input whole questionnaire data with descriptive statistics, standard deviation, one way ANOVA, and Pearson’s Product-moment Correlation multiple stepwise regression analysis. According to the output, the results of the study conclusions are as follows: I.The cram school parents in Kaohsiung area show the higher degree perception on the financial style based on the Innovation resources and the Innovation rewards and the Market orientation culture and the Service Innovation.Different size, type, and the establishment of seniority in industry were no difference. II.The whole pattern of the Service Innovation is obviously related to the overall degrees of the Innovation resources and the Innovation rewards and the Market orientation culture of the Cram School Parents. Key words : Service innovation , Innovation resources , Innovation rewards , Market orientation culture