The Relationship between Nostalgia Emotion and Product Form attributes－A Case Study of Rice Gift Box Design

• Main Authors: I-Ling Tsai, 蔡依伶
• Other Authors: Chun-chih Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/81087955167045076412

碩士 === 國立高雄師範大學 === 工業設計學系 === 100 === This study mainly discussed the emotion factors of Nostalgia packing. Kano Model and Refind Kano model was used to classify the quality of the factors of the Nostalgia emotion, and the Multiple Linear Regression was applied to find out the significance of the emotion factors towards the entire evaluation (Nostalgia Emotion and Preference.) Finally, the aim is to find out the most influential mold parameter in Nostalgia emotion factors and the entire evaluation through Quantitative theory type I. In the past, most of the literatures which discussed Nostalgia were about the relationship with Nostalgia and the environments, no particular study discussing the relations between Nostalgia and the styles of the products. Therefore, this study used the Nostalgia packing of the rice product promoting by The Agriculture and Food Agency, Council of Agriculture, Executive Yuan as an example to find out the relations of Nostalgia emotion factors that affect the consumers and gender difference. Further, this study generalized the characteristics of the packing styles that affect the customers and the entire evaluation. (Nostalgia Emotion and Preference.) The result can be consulted by the Nostalgia packing designers.