The Influence of Employee Affective Delivering on Customer Engagement

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Previous studies indicated that employee affective delivery affects customer emotions, which in turn influence the emotional contagion between employees and customers, resulting in satisfaction and customer behavioral intentions as well. In addition, cust...

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Bibliographic Details
Main Authors: Ya-lin Wu, 吳雅琳
Other Authors: Chi-Tsun Huang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/61285719901831863828