Examining the Impact of Product Involvement on Relationship between Strategic Experiential Modules and Purchase Intention:The Case of Shanfongju
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === In tea consumption Taiwanese consumers pursue the feeling of heart touching, the sense of mind peace and the innner resonance with nature. Firms can create such consumption experiences to develop customer value. The practice of experiential marketing that...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47601681803175756203 |