Investigating the Relationships among Clustering of Own Brand, Customer Satisfaction and the Purchasing Intentions in the Pharmacy Stores

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Due to the changes in the environment of pharmacy industry, consumers have slowly altered their mode of consumption from going to the pharmacy for the treatment of illness to going there for the enhancement of health. Products used to be the key concern i...

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Bibliographic Details
Main Authors: Chih-Wen Wang, 王志文
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/88196428020081569033