| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === In England, there are 10% of the pet owners setting up a personal account for their pet on Facebook, Twitter or YouTube. The elderly society in Japan also caused the pet nursing facilities rapid increase in recent years. Taiwan''s pet industry development has been for 30 years and the market value are more than NT 250 billion. If you want to compare with the infant market , you should sum up the number of zero to six years baby. The pet stores in Taiwan can distinguish with three part. One is traditional pet store at 80%, another is pet chain store at 15%, the other is integrated pet store which is included beauty, feed and so on.
On the highly competitive, the operational performance of pet operators became more important than before. This research analyses the efficiency of pet shop in Taiwan by using Data Envelopment Analysis, Principal Component Analysis, Neural Network approach and VIKOR. The research integrated objective and subjective analysis to take its consolidated results. It can reduce bias which only using a single method.
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