The Effects of Product Scarcity on Conspicuous Consumption and Status Consumption
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Conspicuous consumption (or status consumption) is a very common consumption behavior in society. The main focus of this research clarifies the antecedents of conspicuous consumption and status consumption. Furthermore, it appears that status and conspicu...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27935146554266508734 |