Brisk innovation in global firms: strategy, implementation, and outcomes

• Main Authors: SHAILENDRA SINGH, 辛世連
• Other Authors: Chiu, Yen-Ting
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/63881367727241241949

碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === New product development is a very abstract concept. New product development is associated with significant levels of risk and does not promise immediate financial or commercial yields. Determining the new product development factors and managing those factors has become a key to success. The purpose of my research is to find out the role of firm culture in brisk innovation system. Brisk innovation in firm is a function of design and structure, which has cultural impact to build ideas. Working environment is valuable, but without an adequate culture, a business will be limited in its growth. The reason is environment is changing and it cannot be same with the time, but culture remains same for longer time and can be inherited to upcoming challenges. To prove my argument, paper proposed six key success factors for innovation culture. These success factors are judged through case methodology. The first part is deep comparative study of different success factors with Global innovative companies’ successful cases. The following part a study of organization focusing on the 3M Taiwan.