| Summary: | 碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 100 === In Taiwan, for the past few years people''s lifestyles have diversified as seen in the tendency to marry late and toward the increasing number of married couples with no children. Up to 2018, around 40 of the high schools and the vocational schools can be predicted to have no students to recruit. Therefore, many of the schools will be facing a situation of supply greater than demand. To overcome this challenge, a lot of the private schools have characterized themselves with the strategy of market segmentation and product differentiation. In recent years, scholars have proposed Hospitality Centric Programs (HCPr) to hospitals to support HCP for enhancing service quality. So far, however, no HCP has been applied to the operation management of private schools.
Hence, our research study focuses on the perception and feasibility of HCP contributed by the faculty/staff and students of T school, and expects HCP can be practiced in the education sector. With the concept of hospitality, the education sector, a part of service industry, is expectedly able to provide high quality service to students and their parents which brings enjoyment on campus. This study is to present T school enlightenment and recommendation.
To engage in primary research, we have reviewed data through literature analysis and in-depth interviews with the student, parents, staff and faculty of T school and standard school. With the comprehensive comparison of those viewpoints on HCPr, our research has found that the school has to establish campus service center and that all faculty, staff and students work as a team to change the stereotype of private high school/vocational school, in addition to adjusting the internal operation mechanism of the school.
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