Competencies Analyze of Business Travel Bulters

• Main Authors: Chin-Chu Lee, 李錦珠
• Other Authors: 張德儀
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/tvesc8

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所在職專班 === 100 === The growth of Taiwan tourism business which flowed on developed countries’ footstep. The booming of travel butler business has risen up and become the growing trend of economic and appliances in service industry. Facing the strategic development of the new market about travel butler was diverted from supply into demand in term of the needs of new competence in the tourism market in Taiwan. The purpose of this study is to evaluate Delphi Method which indicated Travel Butler hasn’t been developed well in the tourism industry yet. At the beginning of the research which analyzes the current tourism business relationship and promising future career plan. Moreover, there are several experts’ interviews are determined by the foundation of results. Therefore, regarding to this study takes Delphi Method as the objet to analyze the questionnaires by the method of qualitative and quantitative analysis. There are 3 aspects of indicators are found as follows: 1. The aspects of knowledge 2. The aspects of technique 3. The aspects of attitude. As the result from the aspects of travel butler who should be qualified with 5 competences which ordering by: 1. the ability of crisis management (4.90) 2. Executive ability (4.77) 3. Hardworking (4.71) 4. Responsibility (4.68) 5. Hospitality and sincere (4.65). In short, the study is to explore Travel butler which should be expanded and developed in the tourism business market. Furthermore, the research illustrates the creating new demand in a tourism market which can be generated by Blue Ocean Strategy in order to achieve win-win situation.