| Summary: | 碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 100 === This study from tourists ’perspectives discusses the tourism aesthetic experience model of urban cultural tourism. This study also adopts an empirical experience mode of Cultural Creative Quarter to deeply understand the process that the tourist’s personal framework and interaction with environment atmosphere as well as identity transformation while experiencing the Cultural Creative Quarter. It helps confirm the experience element that how tourist affects each other and the process of achieving the best aesthetic experience. It also constructs tourism aesthetic experience.
The in-deep interview of this study is divided into two parts: The first part is the expert interview, which rectifies the tourism aesthetic experience framework through the process of interviews with experts; the second part is the tourist interview, which totally had interviewed 27 tourists of different activities and ages during February to March 2012 at Huashan Cultural Creative Quarter and Pier 2 Art Special District by using data analysis to construct a tourism aesthetic experience model.
The study summarized the tourism aesthetic experience model including (1) “personal experience framework”; (2) “environment atmosphere key factors” such as “design factor", "social factor” , and “ambient factor "; (3) “aesthetic appreciation and judgment" such as "emotion", " imagination”, and “cognition"; and (4) “ behavioral intention". Tourists through the process of identity transformation satisfy the “aesthetic experience assessment" including the interaction among “cold experience”, “cool experience "," warm experience”, and “hot experience”. This study establishes a tourism aesthetic experience model and looks forward to deeply understand tourists’ experiences in the Cultural Creative Quarter, which can be adopted in the future for practical application in the space planning and activities’ atmosphere creations and for future related research reference.
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