A Study on Tourist’s Perception of Tourism Harassment—A Case of Tourists in Taiwan

• Main Authors: Ching-Chih Huang, 黃靖植
• Other Authors: Te-Yi Chang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/89028210610112756636

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 100 === Recently, the government vigorously promotes tourism in order to attract international visitors to Taiwan. However, the cultural differences bring many conflicts which affect badly the satisfaction and revisit intentions of the international tourists who come to Taiwan. This study aims to explore the harassment behavior during the traveling experience. Using literature reviews and in-depth interviews, this study summarizes the factors which may cause the tourism harassment. Furthermore, a new scale of measuring the opinions of tourists’ about harassment is created and demographic variables are used to investigate the international visitors in order to collect its opinions and experiences face to harassment behaviors in Taiwan. This study expects to give a clear definition of the tourism harassment, as well as distribute questionnaire to understand tourists who undergo tourism harassment in Taiwan. Moreover, using the new measurement index, this study expects to improve the quality of service in the tourism industry.