The Evaluation Model of Local Tour Escorts Selection: An AHP Approach

• Main Authors: Yu-tao Luo, 駱宥道
• Other Authors: Chen-yin Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/31291800004503231634

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 100 === 　　The tour escorts are often the key persons of the national tourism activities and also the important key to the success of the activities. When the tour escorts of the national tourism have in executing business, they are like not only the tour guides who receive foreign tourists traveling to Taiwan and have the reception to conduct visitors for tourism activities and provide guided tour and detailed explanation, but also the tour leaders who led to travel abroad and guide the visitors through the arrival and departure during islands tourism. That is, they need to have the professional competence and responsible for the business more diverse and complex than the general tour guides and tour leaders. Therefore, it is a very important decision of the tourism industry how to select the appropriate tour escorts. 　 　　In this study, using the Analytic Hierarchy Process (Analytical Hierarchy Process: AHP), we can construct the selection evaluation model of the tour escorts of the national tourism by the expert opinions of the senior tour escorts and the assignment director of the travel agency. The result of the research has showed that the group demand, personality characteristic, professional competence and professional ethics is an important consideration factor when the tour escorts was assigned business by the travel industry. 　 　　Finally, according to the hierarchies and right weights of each evaluation criteria, we can construct the selection evaluation model of the tour escorts to provide academic and practical references from the results of this study.