| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 100 === It is building the infrastructure actively on Chiayi area in recent years .In order to promote local tour in depth , and mainland tourists regard Ali mountain as regular visit location . So several large hotels were building continuously in the last two years (gau-chos , yong-yue Hotel , Chiayi business travel , Yu-shan villa), there are still many hotels building in the planning . The tourism market can be expected . Due to the bad economical environment, oil and electricity raise the price , but the taxi rates still keep the same rates, the taxi driver earn a living is so hard, and therefore the size of the taxi company shrunk . If we can connected with taxi and sightseeing ,in order to seek transformation for industry and enhanced the competitiveness of enterprises , that is a good opportunity for the industrial transformation.
In this study , we use the four dimensions of The Balanced Scorecard (financial, customer, enterprises internal, learning and growth) concept to design assessment question for questionnaire survey . We sent questionnaire to taxi drivers that are working from three tourists transportation stations . Then receive valid questionnaires reached 110 copy, which is more than one-third of the registered taxi amount in Chiayi city. Above all , collected data sample for data analysis , to understand the approximate appearance of dimensions . Then we analyze various aspects of reliability and validity analysis , in the cause of factor extraction and denominating the name for sub-dimension.
ion.
In this study, we adopt descriptive statistics , multiple regression analyze , and independent samples T-test that was used to assess the benefits of the travel taxi cooperative network. The taxi driver consider travel taxi could improve individual growth benefits and more customs.return . When the custom benefits existing , than produce the financial benefits finally . In the end , after arrange conclusion , that changed to enterprises management strategies and suggestion.In order to enhance competitiveness of enterprises ; give the practical suggestion for government , industry ; and give the reference to academic.
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