| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 100 === Recently, conventional industry has transformed into tourism factory, which attracts notice nationwide. People visit these emerging tourist spots, seeking for quality relax and education through entertainment. Destination image accounts for consumers’ satisfactions toward the tourist spots, and the intentions to revisit as well. Furthermore, destination image is also the factor that has directly influence on service quality, satisfaction, and revisit intention. By using Important－Performance Analysis, this study offers an evaluation focuses on the formation of destination image in order to understand between the current circumstances, the experiences and the perceptions from among the consumers and to provide the industry operators with a referential priority sequence for improvement of their managements. The research result obtains the following 4 factors which are important but unsatisfied by the consumers : (1) location, convenient traffic and transportation system (2) complete public facilities (3) sufficient travel information and (4) the leisure and recreation facility, makes me to satisfy.Tourism factory should aim at these projects to make the improvement positively in order to promotes tourist''s degree of satisfaction.
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