| Summary: | 碩士 === 南華大學 === 幼兒教育學系 === 100 === This research aimed at investigating the parent''s choice factor on kindergarten in the southern area of Changhua County. The study employed the survey research method. Six hundred and sixty self-designed questionnaires were delivered to parents of young children who were attending the kindergarten. A total of 594 valid samples were obtained. The collected data were analyzed via t-test and one-way ANOVA.
The major findings of this study were summarized as follows:
1. Parents'' choice factors on kindergarten were regarded as orderly as “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
2. For parents of different identities, there was significant difference in the “environmental factors”, but no significant difference in "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
3. For parents of different ages, there was no significant difference in the “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
4. For parents of different education levels, there was significant difference in the "teacher factors" but no significant difference in “environmental factors”, "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
5. For parents of different family statuses, there was no significant difference in the “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
6. For parents of different occupations, there was no significant difference in the “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
7. For parents of different monthly incomes, there was no significant difference in the “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
8. For parents of different tuition fees, there was significant difference in the "prestige factors" but no significant difference in the “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, and ”curriculum factors”.
9. For parents of different kindergarten''s properties, there was no significant difference in the “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
10. For parents of different transportation to kindergarten, there was no significant difference in the “environmental factors”, "teacher factors", "service factors", "educational factors", "cost factors”, ”curriculum factors”, and "prestige factors".
11. For parents of different areas, there was significant difference in the “environmental factors”, "teacher factors", "educational factors", and "prestige factors", but no significant difference in the "service factors", "cost factors”, and ” curriculum factors”.
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