A Study of Consumers and Designers Cognitive Differences on the Automobile Wheel Shape Image

• Main Authors: Yu-shen Du, 杜宇紳
• Other Authors: Jenn-yang Lin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/37943489718199909918

碩士 === 南華大學 === 創意產品設計學系 === 100 === 　　In addition to the dazzling bright appearance toward the pleasant impression upon car appearance, the key point is to match a special automobile wheel. As we know, the automobile wheel keeps so important an evaluation place toward the tension and quality. Owing to the form category of automobile wheel is numerous, the style is also abundant. What kind of wheel element should the designer adopt and how does the customer choose a wheel? Can both the designer and customer achieve the common cognition? It makes us feel curious. Therefore, this thesis tries to suggestboth "interview method" and"questionnaire" and apply them to my topicwhich is “astudy of consumers and designers cognitive differences on the automobile wheel form image”. The study achievement is as following: 　 　　(1)The designer acquires a higher approbation toward cognition difference on the form image of "exaggerated and astringent", it indicatesthat it is easier forthem, designers to control this image. As for the cognition difference toward form image of "gorgeous and simple", the result is also higher. It shows that this image is hard to control. (2) The designer acquires the higher approbation rate of consumer toward the form images upon “masculine", "astringent" and "elegance ". Meanwhile, the form images of " feminine ", " simple", "exaggeration ", "vanguard ", “brisk" , "speed ", "slow " and "gorgeous " only get one chance cognitionwith the consumer.In other words, the less cognition difference of form image between the designer and general consumer groups shows,the more style characteristics of the image the wheel will present as well.(3)There are more style characteristics of form images presented upon "monotonous ", "feminine", "simple", "exaggeration ", "vanguard ", "brisk", "speed ", "slow"and"gorgeous ". The totalof style characteristic comes with 15. Unless the appearance of this wheel composes with the same style elementsand characteristics, or judging from the above result, we understand that the more wheel style characteristics of form image exist, the more fuzzy style characteristics of form image will appear as well.