The Effect of COO Image, Store Image and Service Quality on Private Label Brand Image, Purchase In-tention and Store Loyalty ─ the Moderator Effect of Product Category
碩士 === 國防大學管理學院 === 運籌管理學系 === 100 === This study aims to investigate the direct effects of country-of-origin (COO) image, store image and service quality on private label brand image and store loyalty. Also, to understand the moderation role of product category between private label brand image and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38994596971732308412 |