The Relationships between Setting Attributes Preferences and Visitors Place Attachment to Taroko National Park

• Main Authors: Wei-Hsiang Hsu, 徐瑋襄
• Other Authors: Yi-Chung Hsu
• Format: Others
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/32uryv

碩士 === 國立東華大學 === 觀光暨休閒遊憩學系 === 100 === This study hopes to identify the setting attributes that are valued by repeat visitors, and to understand how setting attributes preferences inFluence visitors’ emotional and functional place attachment toward specific locations. These would help the park managers in understanding visitors' preferences for specific setting attributes; and through improving management strategies would enhance the visitors' place attachment which also would increase their willingness to revisit or recommend others to visit the national park. This study adopted a combination of qualitative and quantitative research methods. The first phase was qualitative interviews. This study identified the unique setting attributes of the park. The second phase was to design the questionnaire for quantitative enquiry. The result of this study indicated that the model fit well with the data (χ2/dF =1.87；RMSEA=0.056；GFI=0.927；CFI=0.973；NNFI=0.965). Resource attributes positively affect the place dependence and place identity. Whereas the impacts of social environment and management setting attributes on place dependence and place identity were not significant. These results indicated that visitors’ place identity and dependence toward the park could be enhanced through improving the resource setting attributes, e.g. travel information, local delicacy, video facilities, and recreational facilities. Diversity and rich explanation of tourism information systems, may also increase visitors’ knowledge of the local culture and the nature, and the friendliness of leisure facilities and richness of tourism resources will increase the frequency of visitors’ usage of the Park, and develop the dependence of the visitors toward the setting attributes of the Park.