The Influence of Endorser Type for Advocacy Effectiveness - A Case of Security Education in Army TV Educational Program
碩士 === 國立東華大學 === 國際企業學系 === 100 === This research aims at the influence of endorser types for advocacy effectiveness on the security education in army TV educational program. The study combines the spokesman types from Frieden (1984) and different types of spokesman appearing in the army TV educati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62169320542710573229 |