The asymmetric effect between authentic pride and hubristic pride on consumer's decision-marking
碩士 === 國立東華大學 === 企業管理學系 === 100 === Emotion affects judgment and decision making in many different ways. In previous researches, pride emotions are mostly studied in terms of its effects on long-term health and self-control. However, it lacks other elements of consumer decision-making. On the o...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/448uee |