以自行車產業為例探討品牌形象、知覺品質與網路口碑對於再購買意願之關係
碩士 === 國立東華大學 === 企業管理學系 === 100 === The purpose of this study is to understand what factor will let consumer support the same brand after they buy their first bicycle. This research studies about the influence to repurchase intention from brand image, perceived quality, postiveand negative e-word o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30212214334987086922 |