Defining and Measuring the Destination Branding Identity Construct
碩士 === 國立嘉義大學 === 觀光休閒管理研究所 === 100 === In tourism industry, destination has been seen as one tourist product that will be packed and marketing. In the past literatures analyzed the valuable resource of the destination brand, it also gives expression to the identity and the distinctive characters of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/74595461071763472404 |