The Influences of Advertising messages on Impulsive buying：Different Types of Consumer as Moderators
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100 === In field of consumer behavior, impulsive purchasing has been studied more than fifty years. Previous research regards impulsive purchasing as a command research. However, limited attention has been paid to the concept of impulsive purchasing in personal differe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47334875030957399181 |