| Summary: | 碩士 === 國立彰化師範大學 === 資訊管理學系所 === 100 === In this study, from digital integration, management, marketing, point of view to explore the information services industry to enhance the use of the Site operating efficiency and application of marketing level, in order to improve information services to enhance the performance of the website information systems, so that the overall smooth flow, and enhance the efficiency of site operators, realization of information services to enhance the performance of site information systems, can first do the evaluation in order to achieve the best effectiveness. The course of the study, analysis of the relevant literature and the Delphi technique in France, bringing together a dozen scholars and experts to jointly discuss the many interviews and three Delphi technique survey, refer to the test and, where appropriate the various experts and scholars and the advisor and committee member who provided recommendations, views, by compiled to collect derived from the related capital data and then by statistical, analysis, processing, and then get the experts and scholars for "information services to enhance web site information system performance critical success factors" of a total of knowledge, respectively: (a) administrative support (b) the satisfaction of users of information services of the system factors (c) (d) control of internal security (e) the management of information services website, namely, the five dimensions of 31 sub-title. Expect the results of this study can become information services to enhance website performance in managing the marketing level of critical success factors, as information services enhance the performance of Web information systems, when a favorable reference for site management.
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