Cross the gender line: Interrelations between the audience, researcher and advertisement meanings in advertisement images

碩士 === 國立彰化師範大學 === 美術學系 === 100 === Abstract This study aimed to explore the interpretation of the research participants of both genders regarding female commodities endorsed by males, so as to explore what kind of impact the action of “gender differences” had on two aspects: “text” and “audie...

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Bibliographic Details
Main Author: 劉怡蘭
Other Authors: 鄭明憲
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/01589337602646733085