| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 100 === With the huge increasing with economic development, living environment, family income and transportation in cars and motorcycles, so does the serious pollution of carbon dioxide and global warming. Therefore carbon reduction is the main topic worldwide in the 21st century.
The concept of environmental protection which needs to pay attention in both social sustainability and justice are highly emphasized in national wide. Due to economic recession and higher oil price, electric scooter and electric motor vehicle related industries are becoming a hot topic of alternative by the energy uses in 2008. Most governments actively promote the subsidy policy and provide a number of preferential programs. In 2009, the Taiwan government established a 4 years subsidy program for 150 000 electric motor vehicle, however, after a three-year period, it does not having expected growth. Therefore the main purpose of this thesis is to find the factors affecting the promotion of electric motor vehicle.
"Electric motor vehicle purchase intention" is the theme of this thesis. First, the description of domestic motorcycle market status, and the sales statistics of electric motor vehicle in these three years. Second, using questionnaire survey to investigate and analyze the key facts which will influence the spreading of electric motor vehicle, such as batteries reusing, the flexibility in charging, the battery life time, as well as the most critical purchase price...etc.
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