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• Main Authors: Chung-chu Wu, 吳中柱
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/16268238018987641104

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 100 === Enterprise information technology development is always a critical task for the enterprise business. The superior or worse of information technology is directly subject to enterprise innovation motive and retaining persistence. Therefore, the relationship between information system buildup and business running is similar to the influence of lips versus teeth which could not exist for any single without each other. After company owner spent much cost to build up its information system, how to guarantee efficiently the invested cost is effect enough and successfully exert the benefit as expected, and furthermore, align to the external environment impact and internal organization changes, how to respond the impact it occurred and co-work moving towards the same steps, this is the question all the companies care and also is a topic worth to study, which is one of my studying motive. As example of certain Taiwan manufacturing company which manages several energy-saving products in the global market, gradually develop B2B branding strategy in the recent years who attempt to enrich the holistic sales revenue by means of breaking out the branding revenue in addition to OEM/ODM revenue. Encountering such business strategy impact, the used IT processes suddenly suffer the insufficient pains, since lack of the control for the business rapid growth and failed to exert the efficient alignment, which are beyond the reach with enterprise owner’s expectation step by step. Therefore, suffering the criticize blame in the later strategy meeting is definitely no doubt, trying to find out a solution and whom should be involved this is another studying motive of my own. The study is by means of individual research methodology to state the tiny and slice changes at the perspective of IT department, for instance, change from single product EPR build-up to multiple product folio sales business; change from Key Account order to additional channel order; change from OEM/ODM business to project construction biz; change from simply produce sales to additional after-sales service ; change from simply direct sales price to channel /tender quotation price structure analysis, for such mention above at IT department point of view, I raise one more example as CRM system implementing experience in the past few years, I try to note the fact verifying the IT strategy aligned with enterprise branding strategy and the notice of organization spread out and human resource developing. In the end, the study outcome indicates that realizing IT well alignment with business strategy is not only counting on sole IT department, it needs further top management level awareness and every business unit realistic action, after all, it’s not enough for having CEO spectacular enterprise vision, the below business organization also must have best practice operations and scenarios, so that IT department could be concentrate on execution adequately. I expect to deliver this dissertation to my company top managers as the accordance to amend the business strategy.