Exploring Logo Attractiveness of Smart Phone Application

• Main Authors: Yu-an Lin, 林育安
• Other Authors: Yea-Huey Su
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/66318962654761290027

碩士 === 國立中央大學 === 資訊管理研究所 === 100 === With the booming growth of information and the Internet, mobile phone and the mobile network are becoming popular. This trend makes mobile application development gradually forward toward the design and development pattern of computers. Thus, the Smartphone generation has arrived. Since Apple’s app store launched in 2008, the business model of iOS combing the app store has created enormous business opportunities. In recent years, the wave of Smartphones, making the amount of applications continuously increasing, and pushing these applications to the top of users’ favorite. According to the marketing research of Mobilewalla, in the end of 2011, the amount of mobile phone application has surpassed one million, this revealing the importance of applications in consumers’ minds. However, as an app developer, how to attract users and further making your applications choosing by a user and therefore downloading them? "LOGO" is one of the most important factors to consider. Excluding the application contents, an adaptable LOGO is the most important factor for an attractive application. A LOGO not only helps producing a great user first impression, but also captures the user''s visual experience. Arousing one’s curiosity and expectation, therefore prompting user’s sustaining attention. Hence, this study based on the esthetics’ point of view, exploring which design attributes is the most effective to user’s selecting decision. And for different game app categories, seeking to explore the key LOGO designing attributes in the various game categories, in order to provide good guidelines for developers while designing applications.