Survival of the small brand enterprises are explored from the theory of vertical disintegration - the case of shanzhai phone
碩士 === 國立中央大學 === 產業經濟研究所 === 100 === In many industries, markets were dominated by large brands. However, there exist some meaningful small brands in some industries, such as the mobile phone industry. To explain this phenomenon, this paper will take the shanzhai phone published by the small brands...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70961049317986239835 |