| Summary: | 碩士 === 國立中央大學 === 產業經濟研究所碩士在職專班 === 100 === In this text, mainly used the SCP analysis framework and discussed the development of digital camera industry. Also, the paper discussed the development, competition cooperation, and business development strategies between the Japanese Brand Vendor and the Taiwan OEM (Original Equipment Manufactures). In the study, the digital camera has been competed for many years in the consumer DSC market now, so it tends to be saturated. Therefore, the brand vendor added more features and expected the differentiation to bring the greatest requirement in the market. In recent years, the growth rate of SLR digital camera has substantially improved; moreover, the lightweight products bring the convenience that it can help the product more quickly accepted by the market. Besides, the class SLR digital camera appeared in the market in the recent two years, it canceled the function of reflector in the SLR digital camera. Furthermore, the class SLR digital camera reduces the product volume substantially, and uses the design of interchangeable lens. In addition, the price is cheaper than the SLR digital camera. Consequently, the class SLR digital camera receives a great acclaim in the market, and it has gradually become the new niche product in the market. Due to the market demand increasing, every brand vendor has invested in research progressively, and expects to create the new climax.
In the case study, the Japanese Brand Vendor directs to import the exploration of Cell Production System. Moreover, the case company aims to import the“Cell Production System”to compare the effective between before and after in 1998. Try to explore the Cell Production System advantages and specific gene rant benefit analysis.
The Taiwan factory is primarily by OEM for a long term. Through the effective cost control and stable quality, the Japanese Brand Vendor which entrusts the rate of OEM is rising a year by year. The OEM rate of Taiwan factory is as high as eight percent; the Taiwan factory has reached a considerable level visibly in the scale of economies and cost control. However, responding to the global competition, the Taiwan factory should actively seek new niche products – the orders of class SLR digital camera. Besides, by the case- Cannon into“Cell Production System”mode which produces the benefits. Furthermore, the Taiwan factory can analyze to determine how to strengthen their control ability, reduce operating costs; it should also be imported Cell Production System in order to obtain the greatest business competitiveness.
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