Improperly Additional Fees Charged by Distribution Enterprises-Suppliers'' Perspective

• Main Authors: Chia-ju Li, 李佳茹
• Other Authors: Gee San
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/70792855910317259986

碩士 === 國立中央大學 === 產業經濟研究所 === 100 === Fair Trade Commission Disposal Directions (Guidelines) on Additional Fees Charged by Distribution Enterprises has been enforced more than 10 years in Taiwan since 2000 Nov. However, there is a huge gap between the expectation effect before the implementation of Disposal Directions and after. Therefore, the purpose of this thesis is out of suppliers'' viewpoint to understand the different ways of charging additional fees on current commercial community, for bring up some feasible suggestions to eliminate the gap between both of them. First of all, among six kinds of improperly additional fees listed by Fair Trade Commission Disposal Directions (Guidelines) on Additional Fees Charged by Distribution Enterprises, this thesis itself reveals that the most important issues is to correct the following improperly behavior: (1) the fees charged in the names of promotion, but the amount of the fees exceeds in value the tangible benefit that suppliers may reasonably expect to derive from paying such contributions; (2) despite suppliers being under no obligation, a reduction in the purchase price is demanded by distribution enterprises for already-delivered goods; (3) the fees charged for the same purpose do not provide the extra promotion. Secondly, the improperly additional fees charged not only damage the efficient allocation of Social-Welfare Resources, but also increase the Entry Barrier to new products. Finally, in view of various items for additional fees, this study reiterate that the fees charged have to be directly related to the promotion of those target goods, and distribution enterprises have to offer the project of promotion, in pursuit of ensuring fair competition and preserving trading order, as well as promoting economic stability and prosperity.