| Summary: | 碩士 === 國立中央大學 === 企業管理研究所 === 100 === The selling volume of new mobile phone in Taiwan is close to seven million per year. Huge amount of waste mobile phones are generated every year. The recycling rate of waste mobile phone is less than 30%, which is too low. Recycling mobile phone is valuable, and can bring high recycling value. At the same time, recycling can prevent the environment from being polluted.
The related literature and the applications from several countries we collected and organized help to generate five dimensions, nineteen factors, and three alternatives. By using Analytic Hierarchy Process (AHP), it built up an evaluation model and the decision making structure to find out the key factors that influence people in dealing with their waste mobile phones.
Results indicate that the convenience and the economic inducement are the top two key dimensions; the convenience of dealing process and monetary incentives are the top two key factors for people. According to the sensitivity analysis, the family habits cause people leave the waste mobile phone at home instead of recycling.
Therefore, in addition to increase recycling convenience and to provide substantial positive economic incentives, the positive attitude towards recycling through family education should be strengthen.
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