The Business Model of Battery Electric Vehicles and Cost Analysis

• Main Authors: Yan-ling Li, 黎彥伶
• Other Authors: Yih-Chearng Shiue
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/04015138868618676387

碩士 === 國立中央大學 === 企業管理研究所 === 100 === Battery electric vehicle demonstration projects have run in the world for a long time. When the market is not fully developed yet, what kind of business model is used to guide people to accept this technical product by automakers and the government? The purposes of the study are to explore the business model of the pure electric vehicle market, inference the pure electric vehicle manufacturer''s profit formula, government subsidies and future changes of components in cost impact on consumers. The initial central idea of pure electric vehicle business model is constructed by collecting secondary data literature, then add tripartite point of views to the model including automakers, government, and consumers, as well as pure electric car motors and batteries technologies. The business model is also supplemented by actual cases and the difference with the original business model, integrating into a pure electric vehicle business model integration framework. The manufacturer''s profit formula is based on the cost of battery systems, motor systems and components by identifying the various components in the vehicle cost ratio, and then inference the profit formula of the automaker. Based on the profit formula and consumer advocates analysis, the conclusions is that the motivation to encourage consumers to purchase is: battery cost to below $ 283/kwh, higher oil prices and accepting government’s subsidy in $9,000 to $ 10,000. Government should develop the subsidy policies and the construction of electric vehicle infrastructure in order to build consumer confidence and willingness to use before the expansion of the market in 2015.