A study of strategy planning and business model for music studio

• Main Authors: Hsu, Ying Chung, 許英忠
• Other Authors: Hui-Min Chung
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/03601969779168245040

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 100 === As music industry developing, digital music service website has more power to replace traditional music CD retailer channel; and in the other side, as network medium and social network grow faster, music industry need to rethink about business operation strategy and business model developing. This article is aim at music studio, through related documents review, applied with strategy planning method: SWOT analysis, five forces model, blue ocean strategy, business model generation, and integrated with case study research (expert interview), questionnaires survey, to develop business operation strategy and generate business model for music studio. First, virtual record company concept can be applied to music studio, through cooperation (collaborate with cross industry), outsourcing, and promoted with network medium, social network, with digital music service website to reduce operation cost. In the other side, for the information overflow of music and media, creative and unique are the keys for music production. For creative contents and niche products, main considered pure music (instrumental, background music, soundtrack etc) only, integrate with environment, mood music to promote spiritual level. For popular music market, considered with festival to produce music (example: Dragon boat festival, Mid autumn festival, Chinese new year, Valentine’s day etc.), or link with popular topics (example: linsanity etc) to create music; not only for unique style, but also can catch people’s and media’s attention and become famous to promote music studio. About product and service, considering music customization to provide product and service for company, group or personal, which are short in marketing, with unique value added service. For example: company annual activities, personal dedicated music (like birthday, wedding etc.), and expand the scope of application for music (like education, medical treatment etc.) Exclude the general, copy type style of pop music production, focus on niche music, provide music customization service with reasonable price, and develop differentiation in creative ideas; also expand the scope of application for music and take the advantage of network media, App promotion etc. in strategy and business model, to open up the opportunities of blue ocean market for music studio.